V3 Keep Them Sticky: Legacy Community Health Clinician Recruitment Experience

Clinician Recruitment Strategy
Your Legacy Starts Here: The Clinician Recruitment Experience
A strategic pre-boarding journey designed to reduce fallout, build commitment, and welcome clinicians home.
The Visionaries
The Visionaries Behind the Strategy
This strategy blends two powerful perspectives: emotional insight and operational excellence.
Dr. Jones's Vision: The 'Harvard Energy'
Replicating the informal, exciting 'chorus of welcoming voices' to create the chills of belonging — making every accepted clinician feel immense pride about joining Legacy.
Michelle's Vision: The 'Coordinated Journey'
Showcasing practical support systems through timed, milestone-driven touchpoints that prevent candidates from feeling overwhelmed.
Storytelling for emotion + Resources for reassurance = A candidate who stays committed.
The Urgency & Validation
Strategic Pre-Boarding: Protecting Our Investment
The Danger Zone
Extended credentialing runways leave candidates in limbo — vulnerable to second-guessing and competing recruiters. Completed onboarding ≠ committed clinician.
The Family Lever
A leading cause of fallout is spouse/partner relocation anxiety. This strategy proactively addresses the family's transition, not just the clinician's.
Preventing Over-Engagement
By structuring touchpoints, we prevent leaders from nervously over-communicating and stressing out the candidate during heavy credentialing paperwork.
Strategic Pre-Boarding protects the investment already made in recruiting by reducing fallout before Day One.
The Strategy
The "Spine and Muscle" Approach
We are bringing Dr. Jones's emotional vision together with Michelle's operational milestones.
🎬 The Spine (Videos)
Five emotional video anchors delivered at key moments to create belonging and excitement. These never change — they are the emotional constant.
💪 The Muscle (In-Between Touches)
Lightweight, highly personalized touches — texts, future team photos, swag, process updates — tied to real credentialing milestones. These flex based on runway length.
The Goal: A shepherded experience where the clinician feels seen at every stage — but never overwhelmed.
The 5-Video Journey
Five Videos. One Coordinated Journey.
The sequence turns credentialing into momentum — each video deepens belonging, trust, and readiness.
Your Legacy Starts Here
Timing: Right after acceptance | Job: Emotional commitment and the 'chills' of belonging.
Your Legacy in the Community
Timing: Early credentialing | Job: Connect to mission and patient impact.
Your Legacy, Supported
Timing: Mid-credentialing | Job: Reassure with pharmacy, MA, the Be Light wellness program, and wellness support.
Your Legacy in Action
Timing: Mid-late credentialing | Job: Visualize clinic flow and team huddles.
Your Legacy Begins
Timing: Final pre-start | Job: Convert anticipation into Day 1 readiness.
Accommodating the Runway
Tailoring the Journey: Express vs. Extended
Whether a clinician is starting in 3 months or up to 18 months, the emotional 'spine' stays the same. We flex the 'muscle' to fill the gap.
⚡ Express Track (≤ 3 Months)
Tighter cadence — videos and updates drop every 2–3 weeks
Focused, high-impact touchpoints
Minimal "in-between" touches needed
📅 Extended Track (4–18 Months)
Timeline stretches — more "in-between" warm touches added across a longer runway
Clinic photos, community updates, check-in calls
Ensures candidates never go "dark" during the long wait up to 18 months
The spine never changes. The muscle adapts.
The Operational Blueprint
Executing the Milestones: Who, When, What
A clear matrix mapping every key touchpoint to a deliverable, timing, and sender.
Each milestone is a deliberate moment of connection — not just a process update.
The Digital Home
Your Legacy Journey Page
Not a passive 'video dump' — but a guided digital companion that evolves with the clinician's journey.
Personal Link
Candidates receive a unique personal link immediately after acceptance — their gateway to the journey.
Dynamic Content
Content updates automatically as new videos drop in the drip sequence — always current, never stale.
All-in-One Hub
Houses videos, next steps, credentialing milestones, FAQs, and benefits/wellness resources in one place.
Integrated Resources
Incorporates Michelle's resource-focused approach — practical support information alongside emotional storytelling.
The Casting Call
Giving the Journey a Voice
To make this authentic, we need real Legacy voices. We would love Dr. Jones's nominations for the following:
Video 1 — Welcome
Dr. Jones + 3–4 diverse, mission-proud clinicians who can speak to the pride of joining Legacy.
Video 2 — Community
A recent clinical award winner or community-facing leader who embodies Legacy's mission.
Video 3 — Supported
Lead Pharmacist, Lead MA, and a Behavioral Health provider showcasing the support ecosystem.
Video 4 — Action
A specific Medical Director and their actual clinic team for an authentic 'huddle' shot.
Video 5 — Begins
Front desk staff, Onboarding team, with Dr. Jones delivering the closing message.
Authenticity is the strategy. Real Legacy voices create real belonging.
Validating the Script
The Recent Hire Input: Validating the Script
Before production begins, we conduct a brief focus group with 3–5 clinicians hired in the last 6 months. Their exact answers become the authentic, hidden script for our video testimonials.
Phase 1: Pre-Production Validation — The "Recent Hire" Input
The High
What made you most excited the day you accepted your offer?
The Dip
During the credentialing wait, what was your biggest source of anxiety?
The Antidote
If we could have shown you one thing during that waiting period to make you feel 100% secure, what would it have been?
The Support
What operational support (Pharmacy, MAs, etc.) has been the biggest relief to you?
Director's Note: Their exact answers will serve as the hidden script for the video's testimonials — making every line feel earned and real.
Production Strategy
How We Produce This
A lean, efficient production model that maximizes authenticity and minimizes disruption to clinical operations.
Batch Shoot
Capture all five video content pieces in 1–2 dedicated production days to minimize disruption and maximize efficiency.
Existing Assets
Incorporate B-roll and supporting footage where useful, but produce all primary video content new for this project — not reused from prior materials. Dr. Jones will provide input on casting.
Evergreen Design
Flagship emotional content stays evergreen for 18–24 months. Specific clinic spotlights can be easily swapped to keep the journey current.
Hybrid Casting
Real Legacy staff for authenticity and trust — no actors, no scripts. Just genuine voices from the Legacy community.
Next Steps
Moving to Production
Five clear actions to activate the Clinician Recruitment Experience.
Align on Blueprint
Align on the final 'Who, When, What' operational blueprint and confirm milestone owners.
Casting Nominations
Dr. Jones to finalize casting nominations for all five videos.
Hero Location
Decide on the Hero Location — which clinic represents the visual home for the B-roll? (e.g., Legacy Southwest, Legacy Pasadena)
Pre-Boarding Tracker
TA Team to create the Pre-Boarding Shared Tracking Document for milestone management.
Post-Start Survey
Develop a Post-Start Survey to measure the success and cadence of the journey for future hires.
The investment in recruiting is only protected when the candidate feels it. Let's build the experience that makes them proud to say yes — and stay.